WILLIAM WOSKA

300 Davey Glen Road, Ste. 3728

Belmont, California 94002 USA

Cell: (650) 722-3227

Ph: (831) 625-1226

admissions@staugustyn.com

woskaman@yahoo.com

SUMMARY OF QUALIFICATIONS:

· Medical Degree—emphasis in orthopedic oncology, pathomorphology, and ophthalmology

· Ph.D. Degree (defending thesis in November 2007)

Master’s Degree in Exercise Physiology with subspecialty focus in cardiac rehabilitation, sports nutrition,

and therapeutic rehabilitation

· Intimately assisted in designing and executing clinical studies as a post-doctorate student

· Marketing research experience with world renowned orthopedic surgery hardware

· European marketing manager with diabetic equipment for hospital and home use

· Extensive experience in cross-functional interaction within all clinical divisions of the hospital

· Participated in Phases I-IV for cardiac rehabilitation and clinical studies in endocrinology

· Served as the lead resident physician in two clinical trials of arthritic patients

· Core team member in ophthalmologic research projects with NHL manifestations

· Thirteen months of internship experience as a junior physician in orthopedics and oncology

· Implemented formal presentations to hospital directors and department heads about new algorithms for clinical evaluations of oncology patients using state of the art medical devices

· Served as the senior English medical writer for six (6) published medical research studies

· Chief editor & evaluator for research papers presented to the AWF Journal of Human Kinetics

· Frequent use of Refman, Endnote and QUOSA in managing and formatting research papers

· Five (5) years of experience in the pharmaceutical industry via long term medical working relations with sales representatives and managers from Pfizer^â and Merck^â Pharmaceuticals in the United States, as well as MediCare^â and Merck^â Pharmaceuticals in Poland

· Three (3) years of clinical orthopedic surgery experience as the assisting physician

· Worked as the lead junior physician during my clinical care hematological summer clerkship

· R&D experience in designing, testing, marketing and launching new product development

· Six (6) years in product management and four (4) years of field sales experience

· Eight (8) years of corporate experience in managing marketing and sales associates

· Analyzing and researching sensory data regarding consumer and industry trends, advertising, product design, pricing, and strategic precision marketing relative to the competition

· Developing and monitoring budgets and managing expenditures to budget expectations

· Ability to prioritize business issues and opportunities to effectively manage limited resources against key projects; enhancing customer service outlets while decreasing operating costs

· Fluency in Microsoft Word, PowerPoint, Excel, and strong comprehension of Photoshop

· Exceptional communicative skill-sets (written and verbal presentations via professional, colloquial, medical and media platforms), staged across multifunctional disciplines

· Highly, self-motivated team player with an independent propensity for exceptional challenges

MAJOR ACCOMPLISHMENTS:

·Co-authored two published research articles: “Validation of growth charts for girls with
Turner syndrome” (International Journal of Clinical Practice, 2005) and the “Influence of hormonal therapy on growth rate and bone age progression in patients with Turner syndrome” (Polish Journal of Endocrinology, 2005)

· International Orthopedic Publications (two under peer review) – English Journal of Sports Medicine and Canadian Medical Association Journal -- Symposium Presentations 2006

· Worked extensively in monitoring limited budgets against the unequivocal importance of medical hardware and

software for the orthopedic and oncology wards

· Responsible for educating physicians with newly acquired software and medical devices

· Implemented evidence-based medicine into private orthopedic clinics and various departments within clinical training hospitals for medical students

· Utilized A.C. Nielsen^â sensory data for competitive analysis with mature and roll-out brands

· Carefully evaluated the market landscape and the dynamics of the evolving trends and practices of the consumer and competition

· Establishing design concepts and overseeing all copy writing, layout, paste-up and production of promotional materials, including point of purchase, point of sale, print ads, brochures, tear sheets and premiums

· Involved in all disciplines of new product development: Implementing the new marketing strategy, establishing target demographics, responsible for designing formal training courses for sales associates, engendering cross-brand marketing support, implementing ingredient declarations with the R&D team, and establishing packaging designs and distribution outlets

· Targeted, marketed, and sold new product lines to major accounts before the national rollout

· Creating innovative strategies to improve medical device product positioning for startup and mature products, in effort to create highly visible, long lasting presence and brand loyalty

· Designed, implemented, analyzed and optimized direct mail campaigns

· Carefully evaluated the market landscape and the dynamics of the evolving trends and practices of the consumer and competition

· Interfacing regularly with all departments for effective and efficient cross-functional support

· Implemented vertical international marketing programs designed to effectively target regional demographics with seasonal sensitivities via the internal-external collaboration of customers

· Strategically foster cross-promotional and co-op advertising at high profile events

· Implemented three (3) double blind, randomly controlled, cross-over studies

· Designed, copy wrote, and edited the company web site for St. Augustyn’s Medical Academy

· Designed and strategically launched an international marketing campaign with SAMA

· Assisted in writing research proposals and presentations to human subjects committees

· Implemented treatment protocol flow charts for MD-PhD students and medical associates in orthopedic ACL surgery and rehabilitation, and in cardiac-rehabilitation patients

WORK EXPERIENCE:

St. Augustyn’s Medical Academy (Sacramento, California) 2005-PRESENT

Managing Partner:

§ Evaluating target demographics and corresponding cost-effectiveness strategies

§ Initiated the Work Placement Program for careers in biotech, medicine and pharmaceuticals

§ Enhancing image credibility with effective testimonials via mainstream media outlets

§ Synergizing strategic marketing plans with commitments of the operating plan, as to establish main channels of action from which all departmental activities are structured

§ Focused on vertical marketing objectives with successfully established year-end results

§ Implementing and negotiating cost-effective multi-media campaigns

§ Coordinating result-oriented campaigns with all marketing managers and associates

§ Monitoring quality assurance within every dimension of the company

§ Establishing international clinical research opportunities for our affiliated students

§ Designing balanced marketing strategies between short- and long-term goals

§ Implemented the New Business Task Force designed to evaluate future market trends, international customer expectations, and in-depth competitor evaluations

§ Implemented a Marketing Communication team to effectively target key clientele

SportPharma^â USA (Concord, California) 1998-2000

Marketing Director:

§ Implemented and evaluated the effectiveness of all advertising and consumer promotional activities, including print, electronic and direct mail outlets

§ Intimate working relations with R&D in new product development

§ Worked extensively with R&D in assessing competitor profile ingredient declarations

§ Prepared strategic marketing strategies to increase share market value

§ Conducted ingredient profile reviews and consideration of alternative options to better meet the demands of the retailers and consumers

§ Assessed present and future event marketing involvement by measuring the paradigm complexities of the return on investment

§ Established unique and effective marketing program initiatives for fulfilling short- and long-term brand strategies and objectives

§ Initiated television commercial campaigns to tie in with major event sponsorships

§ Planned and organized the corporate event marketing and sales training manual

§ Responsible for coordinating and promoting all national event and trade marketing programs

§ Leveraged A.C. Nielsen^â sensory data reports against present and future market trends; thereby ensuring timely adjustments of marketing strategies for the changing market

§ Facilitated weekly sales and marketing meetings which enhanced cross-functional team cooperation and interaction

§ Prepared bi-monthly marketing brand activity reports

§ Assisted the sales team in distributor and broker management

§ Coordinated, conceptually designed, copy-wrote, and edited the brand web-site

Mars, Inc^â. (Sports Nutrition Division) (Los Angeles, California) 1995-1998

National Event Marketing and Sales Manager:

§ Effectively worked with the team of marketing and sales directors in building brand credibility, image, and trial and awareness

§ Responsible for detailed R&D knowledge with product design and ingredient declarations

§ Regular correspondence with the Director of R&D in leveraging new product concepts and ingredient mixes, with industry trends and consumer demands

§ Aggressive promotions through on-site event marketing, trade development expositions as well as the effective use of athlete and corporate sponsorships

§ Responsible for executing skill-sets obtained in Mars, Inc^â. sales training courses designed at targeting and presenting proposals to corporate executives, university athletic directors, as well as traditional and non-traditional account Sales Directors

§ Networking within the industry to maintain a competitive edge in public relations efforts

§ Intimately involved in designing and implementing formal training courses and manuals for event marketing and sales representatives

§ Routinely involved in leading cross-functional team interactions with Franchise, In-Market, Sales and Marketing, and R&D for enhancing overall team communication and the successful achievement of our annual goals

§ Designing and presenting sports nutritional guideline seminars to high school and university track & field, soccer, triathlete, and football coaches throughout California

§ Implemented formal presentations to National Football League^â coaches and trainers in negotiating contractual product use and advertising agreements

EDUCATION/LICENSES:

· Academy of Exercise Science & Physiology -- Katowice, Poland

Ph.D. Orthopedics-Preventative Medicine (2007)

· Medical University of Silesia – Katowice, Poland

M.D. Sub-emphasis in Orthopedic Oncology, Pathomorphology and Ophthalmology (2003)

· California State University, Northridge

M.S. Exercise Physiology (1993)

· University of California, Los Angeles

B.S. Psychobiology/Kinesiology (1989)

Marketing/Management Courses

· Pepperdine University Business Management Review (Los Angeles, 2004)

· Gdansk Polytechnic School of Management – Power of Marketing (Poland, 2003)

· Princeton’s Executive Bay Area Managers Certification (San Francisco, 1999)

· Executive Training Course in Corporate Business Management (New Jersey, 1998)

Medical Continuing Education Courses

· Annually Participating in Numerous CME Courses (2003-Present)

· FIP World Congress in Cairo (Egypt, 2005)

· FIP World Congress in New Orleans (USA, 2004)

· Vascular Ultrasound and Echocardiogram Certifications (Poland, 2005)

· International Health Care Exhibition (Italy, 2004)

· 9th Central European Lung Cancer Conference (Poland, 2004)

· 29th ESMO Congress European Society for Medical Oncology (Germany, 2004)

· Orthopedic and Cardiac MRI and CT Certifications (Poland, 2003)

· Annual International Football & Sports Medicine Conference (Beverly Hills, 2002)

HOBBIES:

· Triathlons, running, mountain biking, tennis, alpine skiing, and SCUBA diving

· Volunteer physician for Doctors Without Borders (Medecins Sans Frontieres)

· Amateur photography in aboriginal colonies and wildlife indigenous to specific habitats

· International travel

***References Available Upon Request***