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ROY TUCK Creative Director / Art Director / Illustrator
36 Lockley Court Mountain Lakes, NJ 07046 H: 973-316-1140 C: 973-615-3979 http://www.roytuck.com FREELANCE Feb 2005-Present EURO RSCG LIFE CHELSEA, NEW YORK SENIOR VICE PRESIDENT, SENIOR CREATIVE DIRECTOR 2001-2005 Accounts: Wyeth – Effexor XR, Protonix, Synvisc Boehringer-Inglehein – Mobic, Micardis, Flomax Novartis – Ritalin, Stalevo
Bayer – Viadur Roche – Xeloda Celgene – Thalomid, Revlimid Accomplishments: • Helped win the antihypertension drug, Micardis, a global assignment from Boehringer-Ingleheim • Launched Celgene oncology drugs, Thalomid and Revlimid • Launched Xanax XR for Pharmacia • Helped agency win MedAd News “2002 Agency of the Year Award” THE QUANTUM GROUP-A COMMONHEALTH COMPANY SENIOR VICE PRESIDENT, GROUP CREATIVE DIRECTOR 1998-2000 Accounts: Schering-Plough – Claritin Wyeth-Ayerst – Prevnar, FluMist Accomplishments
• Brought a consumer advertising perspective to a DTC healthcare agency with a strong professional heritage • Made Claritin the “Official Allergy Medication of Major League Baseball”
• Won the Wyeth Prevnar and FluMist vaccine accounts BERENTER, GREENHOUSE & WEBSTER, NEW YORK VICE PRESIDENT, CREATIVE DIRECTOR 1995-1997 Toy Biz Pressman Toys V-Tech Learning Toys Altech-Lansing Stereo Bed Bath & Beyond
The NYC Office of Child Support Take Good Care Stores Accomplishments • Award-winning campaign for the NYC Office of Child Support
• Launched Take Good Care, a chain of healthcare super stores BOZELL, NEW YORK VICE PRESIDENT, GROUP CREATIVE DIRECTOR 1990-1995 Valvoline Motor Oil Vanity Fair Corporation – Vassarette Lingerie A&P Food Stores Toshiba Corporate City Volunteer Corps. Accomplishments: • Helped Valvoline Motor Oil grow from the number four to the number two motor oil in two years
• 1990, Gold Effie for Valvoline won business results • Launched Vassarette Lingerie TV ad, which is now part of the Museum of Modern Art’s permanent collection • Created an Effie award-winning campaign for the City Volunteer Corps. MCCANN-ERICKSON, NEW YORK SENIOR VICE PRESIDENT, GROUP CREATIVE DIRECTOR 1989-1990 Coca-Cola Corporation – Coke Classic, Cherry Coke Accomplishments • Relaunched Cherry Coke OGILVY, NEW YORK SENIOR VICE PRESIDENT, GROUP CREATIVE DIRECTOR 1984-1989 Kimberly-Clark – Huggies Hershey’s Kisses Chesebrough-Ponds – Q-Tips, Cutex, Hero Cologne
Kraft Foods – Maxwell House Coffees, Country Time Lemonade CARE The NYC Vounteer Corp. Accomplishments
• Launched Hershey’s Kisses and Kisses with Almonds • Personally created Hero Cologne for Men, named “Best New Men’s Fragrance of the Year” YOUNG & RUBICAM, NEW YORK VICE PRESIDENT, CREATIVE SUPERVISOR 1979-1984 Merrill-Lynch Dr. Pepper Eastern Airlines Jamaica Tourism Kraft foods – Jell-O Pudding Pops
Johnson & Johnson – Stayfree Accomplishments • Cannes Lions, Clios, New York Art Director’s Club and One Show awards for Dr. Pepper TV • Clios, New York Art Director’s Club and One Show awards for Jamaica Tourism and Merrill-Lynch TV EDUCATION High School of Art and Design, New York The Cooper Union School of Art and Architecture, New York
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