Objective
A Sales position with a company looking for an experienced professional with strong customer relationship skills, ability to negotiate solutions, implement creative marketing promotions, and drive customer account profitability to consistently grow sales and exceed quota.
Highlights of Qualifications
· Over 20 years experience in the paint and coatings industries in both manufacturing environments and residential new home construction.
· Proven results in sales and program development and management in exceeding revenue and profits. Numerous achievement awards for exceeding sales goals in Architectural Coatings.
· Able to balance performance, customer satisfaction, and new business development.
· Negotiate and implement creative marketing promotions that drive branding and sell through.
· Manage customer forecasts to incorporate yearly sales goals and initiatives to drive profitability.
· Troubleshoot actual and potential problem areas and implement viable solutions that are both profitable and efficient.
· Articulate and effective communicator with proven ability to build long lasting rapport and educate customers on all technical product requirements.
· Success-driven individual who demonstrates adaptability, creativity, and resolve when faced with new challenges. Able to work independently and as a supportive team member.
· Outstanding analytical, time management, organizational, and computer skills.
· Fluent in English and Spanish, conversational and written.
Professional Experience
Sherwin Williams, Los Angeles, CA
Sales Representative – Chemical Coatings OEM division
2006 - 2008
· Manage and build business to business relationships in Orange and Los Angeles counties to aerospace, computer, furniture, industrial and manufacturing companies.
· Recommend and present solutions for specific applications by customizing products to meet coating requirements.
· Achieved double digit gain above prior year sales in 2006, tracking 10% above goal YTD.
· Achieved a 12% increase in overall territory in 2007.
Vista Paint Corporation, Vista, CA
Builder Representative/New Construction Specialist2004 - 2005 · Developed and implemented budgets for new construction projects dealing primarily with Southern California builders.
ICI Paints – The Glidden Company, Los Angeles, CA
Decratrend, Inc., Los Angeles, CA (Acquisition by ICI/GLIDDEN CO. 1994)
Senior Sales Specialist - Architectural Coatings 1987 - 2004
· Engineered programs for professional building companies throughout Southern California.
· Prepared budgets and structured incentive programs for builders. · Researched and wrote technical specifications for state and local municipalities.
· Corresponded with company chemists to develop superior product lines.
· Key Accomplishments:
· 6 years in a row Highest Annual Sales Achievement Nationally of all subsidiaries
(Decratrend, Sinclair, Fuller-O-Brien, Glidden, Ameritone), 1998 - 2003.
· Third Highest Annual New Business Sales, 1997 - 2001.
· Highest National Sales Achievement Monthly, 2000.
· Highest Annual Sales Achievement Western State Region, 1997.
· Second Highest Annual Sales Achievement Nationally, 1997.
District Sales Manager (Decratrend) · Hired, supervised, trained, evaluated, mentored and motivated 3 area sales representatives.
· Created quota objectives for each sales representative and sales forecasts for local stores.
· Responsible for problem solving and litigations. · Key Accomplishments:
· Highest Annual Sales Achievement in company history, 1995
· Highest Annual Sales Achievement Nationally, 1994
· Highest National Sales Achievement Monthly, 1994 Sales Representative (Decratrend)
· Provided quality products and service to painting contractors.
· Promoted to management for consistently excelling in sales goals.
Laagco Sales Company, Burbank, CA
Paint Sundry Specialist1985 - 1987 · Sold wholesale paint related products to major retail companies and mass merchandisers.
· Provided customer service to account base and prospected for new clients.
· Key Accomplishment:
· President Award (Largest double-digit sales increase company wide), 1986
Professional Memberships
Builder Industry Association (BIA)
Community Association Institute (CAI)
National Association of Home Builders (NAHB)
Education
San Diego State University, San Diego, CA
Bachelor of Arts, History 1981
