ROY TUCK

Creative Director / Art Director / Illustrator

36 Lockley Court

Mountain Lakes, NJ 07046

H: 973-316-1140

C: 973-615-3979

http://www.roytuck.com

FREELANCE 

Feb 2005-Present

EURO RSCG LIFE CHELSEA, NEW YORK

SENIOR VICE PRESIDENT, SENIOR CREATIVE DIRECTOR

2001-2005

Accounts:

Wyeth – Effexor XR, Protonix, Synvisc

Boehringer-Inglehein – Mobic, Micardis, Flomax

Novartis – Ritalin, Stalevo
Bayer – Viadur

Roche – Xeloda

Celgene – Thalomid, Revlimid

Accomplishments:

• Helped win the antihypertension drug, Micardis, a global assignment from Boehringer-Ingleheim

• Launched Celgene oncology drugs, Thalomid and Revlimid

• Launched Xanax XR for Pharmacia

• Helped agency win MedAd News “2002 Agency of the Year Award”

THE QUANTUM GROUP-A COMMONHEALTH COMPANY

SENIOR VICE PRESIDENT, GROUP CREATIVE DIRECTOR

1998-2000

Accounts:

Schering-Plough – Claritin

Wyeth-Ayerst – Prevnar, FluMist

Accomplishments
• Brought a consumer advertising perspective to a DTC healthcare agency with a strong professional heritage

• Made Claritin the “Official Allergy Medication of Major League Baseball”
• Won the Wyeth Prevnar and FluMist vaccine accounts

BERENTER, GREENHOUSE & WEBSTER, NEW YORK

VICE PRESIDENT, CREATIVE DIRECTOR

1995-1997

Toy Biz

Pressman Toys

V-Tech Learning Toys

Altech-Lansing Stereo

Bed Bath & Beyond
The NYC Office of Child Support

Take Good Care Stores

Accomplishments

• Award-winning campaign for the NYC Office of Child Support
• Launched Take Good Care, a chain of healthcare super stores

BOZELL, NEW YORK

VICE PRESIDENT, GROUP CREATIVE DIRECTOR

1990-1995

Valvoline Motor Oil

Vanity Fair Corporation – Vassarette Lingerie

A&P Food Stores

Toshiba Corporate

City Volunteer Corps.

Accomplishments:

• Helped Valvoline Motor Oil grow from the number four to the number two motor oil in two years
• 1990, Gold Effie for Valvoline won business results

• Launched Vassarette Lingerie TV ad, which is now part of the Museum of Modern Art’s permanent collection

• Created an Effie award-winning campaign for the City Volunteer Corps.

MCCANN-ERICKSON, NEW YORK

SENIOR VICE PRESIDENT, GROUP CREATIVE DIRECTOR

1989-1990

Coca-Cola Corporation – Coke Classic, Cherry Coke

Accomplishments

• Relaunched Cherry Coke

OGILVY, NEW YORK

SENIOR VICE PRESIDENT, GROUP CREATIVE DIRECTOR

1984-1989

Kimberly-Clark – Huggies

Hershey’s Kisses

Chesebrough-Ponds – Q-Tips, Cutex, Hero Cologne
Kraft Foods – Maxwell House Coffees, Country Time Lemonade

CARE

The NYC Vounteer Corp.

Accomplishments
• Launched Hershey’s Kisses and Kisses with Almonds

• Personally created Hero Cologne for Men, named “Best New Men’s Fragrance of the Year”

YOUNG & RUBICAM, NEW YORK

VICE PRESIDENT, CREATIVE SUPERVISOR

1979-1984

Merrill-Lynch

Dr. Pepper

Eastern Airlines

Jamaica Tourism

Kraft foods – Jell-O Pudding Pops
Johnson & Johnson – Stayfree

Accomplishments

• Cannes Lions, Clios, New York Art Director’s Club and One Show awards for Dr. Pepper TV

• Clios, New York Art Director’s Club and One Show awards for Jamaica Tourism and Merrill-Lynch TV

EDUCATION

High School of Art and Design, New York

The Cooper Union School of Art and Architecture, New York