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Hissi Hopkins 1103 North Crossing Way # 1103, Decatur, Georgia, 30033404-931-3197 • hissialem@hotmail.com U.S. Permanent Resident- Authorized to work in the U.S. OBJECTIVE Well-traveled, cosmopolitan professional, with an International Business degree and a solid marketing background, seeks multicultural position in marketing. Fluent in German, English, Spanish, Amharic and Latin. EDUCATION and SPECIALIZED TRAINING University of Wiesbaden, Wiesbaden, Germany 2004International Business Administration Tri-lingual Business Major - German, English and Spanish - Graduated 2nd (3.9) in class of 150 students University of Zaragoza, Zaragoza, Spain 2002/2003Business Administration- Erasmus-Sokrates Exchange Semester PROFESSIONAL EXPERIENCEBEVERAGE PARTNERS WORLDWIDE, A joint Venture between the COCA-COLA COMPANY and NESTLE S.A., Atlanta, Georgia 01/2007-Present(On contract through Spherion Corporation) Project Manager & Marketing Support- Business Development (U.S. market)NESTEA® Chilled:· Innovation: Developed and communicated briefs (product, packaging, knowledge etc.) for use by agencies or suppliers in order to generate concepts for new product launches and line extensions · Project Management: Managed commercialization of innovation projects with cross-functional teams · Assisted Business Development Director with transition into new business model for NESTEA® Chilled ENVIGA®:· Assisted Senior Brand Manager with commercialization (e.g. merchandising, new flavors, copy clearance)· Explored new Enviga® packaging opportunities: Managed cross-functional meetings with creative excellence, innovation/commercialization, technical development to create eye-catching multi-packs · Collaborated with creative agency in order to enhance Enviga® visual identity for improved brand impact THE COCA-COLA COMPANY, Atlanta, Georgia 06/2006-01/2007(On contract through Spherion Corporation) Marketing Analyst- Global Equipment Platform · Managed and aligned development of business cases in accordance with newly placed innovation framework· Created executive and in-depth business cases for several global sales and marketing equipment projects· Assisted with bilingual vending material preparation and content reviews· Assisted with compilation of best in class solutions in sales and marketing equipment across key markets· Supported business development manager with future vending equipment project · Collaborated with creative agency on the design of graphics for sales and marketing equipment GERMAN AMERICAN CHAMBER OF COMMERCE, Atlanta, Georgia 04/2006-06/2006OF THE SOUTHERN UNITED STATES (GACC South) Marketing and Consulting Services Associate · Supported marketing manager with the acquisition of new consulting and marketing projects · Managed inquiries related to market entry, business partner search and business representation · Organized the reception of German business delegation at GACC South and subsequent biotechnology networking event with over 30 attendees from science, academia and the German American business community; forged new German American business relations · Compiled market profiles; authored news and press releases both in English and German· Collaborated with creative agencies on the design of banners and other display materials KIMBERLY-CLARK CORPORATION, Mainz, Germany 04/2004 – 06/2005(German subsidiary Hakle-Kimberly Deutschland GmbH) Brand Marketing Associate - Family Care Department· Supported both Hakle® moist and dry brand managers with projects and daily operations · Utilized NITRO – AC Nielsen to analyze competitor activities · Authored internal news reports regarding promotional activities, product innovations, and re-launches · Compiled monthly reports on Kimberly-Clark and competitor performance relevant to value, volume, distribution, and rate of sale, for presentation to senior management in Germany and England · Briefed creative agencies on artwork alterations for new packaging designs · Managed several promotions and advised on artwork design, display, point-of-sales performance · Liaised with European headquarters in England, customer marketing, supply chain, co-packing and agencies · Presented quarterly projects and initiatives at sales meetings · Recognized by CEO for outstanding collaboration with external agencies and presentations at sales meetings CM INSTITUT, Frankfurt, Germany 09/2003 – 07/2004 Business Language Teacher· Taught Business German and English to exchange students and executives; conducted cross-cultural and diversity training of expatriates (Nestlé, Aventis Pharma, AT&T) MEC INTERNATIONAL LTD., London, United Kingdom 02/2003 – 07/2003 Project Coordinator and Marketing Assistant (Internship) - Consulting Division· Organized and managed international conference on business relations with Iraq and the City of London for over 70 delegates from U.S., Asia, and Europe; developed marketing strategy to address potential sponsors and raise funding for conference on Iraq · Created and supervised network of partnerships for growing business in the Middle East· Awarded bonus from Managing Director for effective fundraising and conference management DIALOG MARKETING SERVICES GmbH, Frankfurt, Germany 05/2000 – 11/2000 Customer Service Representative - Consumer and Research Department· Conducted complex analyses revising statistics related to potential, lost, dissatisfied, and new clients with the goal of recruiting and maintaining new clientele· Marketed and sold products of various industrial companies; increased product turnover LINK MARKETING SERVICES GmbH, Frankfurt, Germany 08/1998 – 03/2000 Call Center Agent - Consumer Research Segment · Assisted with national and international consumer projects; conducted international research and surveys NOTABLE ACADEMIC ACHIEVEMENTS University of Wiesbaden, Wiesbaden, Germany 2003/2004Graduation Thesis in International Economics (4.0):“Poverty Reduction Strategy Papers as a New Instrument of Development Cooperation” Leonardo Da Vinci Foundation, Darmstadt, Germany 2003Awarded Academic Scholarship Erasmus-Sokrates Foundation, Wiesbaden, Germany 2002/2003Awarded Scholarship within “European Student Mobility Program” Richard Mueller Foundation, Wiesbaden, Germany 2001Awarded International Business Scholarship - Outstanding Academic Performance TECHNOLOGY PROFICIENCIES Microsoft Office; NITRO (AC Nielsen); Internet Research EXCELLENT REFERENCES AVAILABLE ON REQUEST
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