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John Rzadzki 62 West 107th Street, Apt. 6-B New York, NY 10025 (917) 478-7275, email: john_rzadzki@hotmail.com EXPERIENCE: HealthSTAR Public Relations, New York, NY Vice President, February 2007 – May 2008 - Managed the Rx to OTC switch for Merck’s Mevacor through the FDA Advisory Committee hearing
- Prior to the FDA hearing, liaised with and built support for the switch application with numerous industry groups and thought leaders including the American Heart Association, American Diabetes Association and American College of Cardiology
- Advised clients on media strategy and tactics for possible scenarios for the FDA Advisory Committee outcome
- Acted as account lead on Sepracor’s Omnaris (indicated for allergy symptom relief), managed branded local market disease awareness campaign
- Acted as account lead on Forest Laboratoires’ aclidinium bromide (Phase III investigational compound for chronic obstructive pulmonary disease); managed data dissemination strategy and media complications
- Acted as account lead on numerous biotechnology accounts including Brahms Daignostica and XDx
- Managed all aspects of budgeting and planning for multi-million dollar accounts
- Participated in new business prospecting and pitching
Edelman Public Relations, New York, NY Senior Account Supervisor, September 2005 – October 2006 - Managed the world’s first cancer vaccine, Gardasil through the regulatory approval process and through commercial launch
- Advised clients on strategy and tactics for all regulatory milestones including FDA Advisory Committee hearings, FDA approval and ACIP (Advisory Committee in Immunization Practices) hearing
- Managed all U.S. data announcements – including timetable, news dissemination strategy, and implication on future regulatory milestones and news media coverage
- Acted as account lead on GSK’s Avodart, managed non-branded disease awareness campaign with former Redskins quarterback Joe Theismann
- Acted as account lead on Pfizer’s Xalatan brand (indicated for glaucoma)
- Conceptualized and managed disease awareness campaign targeting multicultural communities
- Managed all aspects of budgeting and planning for multi-million dollar accounts
- Participated in new business prospecting and pitching
Euro RSCG Magnet / HAVAS, New York, NY Associate Vice President, March 2003 – August 2005 - Created and managed fully integrated marketing programs for medical device and pharmaceutical clients such as Stryker Corporation, including all advertising, direct mail, Internet and public and community relations
- Launched the first direct to patient advertising campaign for a medical device -- a new ceramic-on-ceramic hip with celebrity spokesperson Jack Nicklaus
- Maintained relationships with leading clinicians and major medical research institutes taking part in clinical trial research
- Responsible for media relations efforts and for maintaining contacts with leading science, healthcare and business press based in New York City
- Created and implement public relations and marketing programs for Towers Perrin – a leading benefits consultancy and First Health Corp. – a managed care company
Keating Public Relations, Millburn, NJ Account Director, January 2002 – March 2003 - Created and implemented all public relations, branding, and marketing activities for clients in the biotechnology, medical and high-tech fields. Major clients included BioTransplant, Biogen, Esperion, LifePoint, INAMED, Simulations Plus, Exigen Group
- Created crisis communications plans,
- Wrote press releases, Web site text, sales literature, developed key messages
- Direct all media relations campaigns for compounds in clinical trials using speaking opportunities, patient success stories and third party validators
- Maintained relationships with key biotechnology, pharmaceutical and high-tech press
TSI Communications Worldwide, (IBM Communications), New York, NY Account Supervisor, May 1999 – October 2001 - Created and implemented IBM Linux and IBM eServer communications strategies; positioning IBM technology as best in class to attract customers and grow Linux user base
- Compiled, managed and distributed competitive intelligence on key IBM competitors such as Microsoft, Hewlett-Packard, Sun Microsystems and Cisco Systems
- Formed strategic relationships and alliances with key IBM resellers and independent software vendors – such as SAP, SAS, Siebel, PeopleSoft – to promote the viability of Linux and open source software for critical e-business functions.
International Gaming & Wagering Business, New York, NY Managing Editor, August 1994 – January 1999 - Guaranteed delivery of a high quality editorial product to the magazine’s printer monthly
- Developed feature story ideas
- Supervised staff of 13 writers, and design and production staff
- Researched and wrote features and trend analysis stories
Chemical Marketing Reporter, New York, NY Associate Editor, Special Reports, March 1993 – July 1994 - Researched, wrote and edited features and news articles on the chemical industry
- Attended press conferences and interfaced with industry executives
- Edited the work of other writers and developed feature topics
- Set and administered copy and production deadlines
EDUCATION: Columbia University, New York, NY, 1989-1992 RERENCES: Available upon request
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